Another four years, the Chinese football team again lost the World Cup finals, in sharp contrast to this, "made in China" and "Chinese brand" has formed a strong and powerful matrix, with a series of World Cup partners, such as a series of bright rings to smile the world. For FIFA, which seeks to rebuild its reputation, it is no time for Chinese companies to make up their positions in time. For Chinese enterprises, they are eager to magnify their brand value through the gathering effect of the world cup, to move toward the star sea on the business journey, and to fulfill the ambitions of "dream of football" "dream of revival" and "Chinese dream".

Back in 2010, the plastic trumpet called "Watts" was called in South Africa, the official ball of the "jubilant", with the final whistle of Webb, the glorious mission of the 64 World Cup in South Africa. Like the national flag, wig, sunglasses, and telescopes, these "made in China" products are continuously sent from China to South Africa and around the world. At that time, Yiwu customs statistics, driven by the world cup in South Africa, the monthly export of local sporting goods exceeded 10 million dollars for six months in a row, and the export volume of the first five months in the first five months of 2010 increased by 110%. This is the epitome of China's growth as "the world factory". In 2002, the world cup in Korea and Japan and the world cup in Germany in 2006, similar global industrial trends have come to an end.